After using natural remedies to recover from an illness, Co-founder Kris Ravenscroft was inspired to become a Nutritional Therapy Practitioner and looked forward to a lifetime of looking and feeling her best.  However, once her health crisis was over, she stopped taking care of herself simply because there was no time to do it.   She was barely on her own priority list let alone at the top of it and she became unwell once again.  This made her realize that if someone like herself, who understood the consequences of taking her health for granted was unable to consistently take care of themselves, then other women must be having the same issue.  She decided to dedicate her life to making self-care more convenient so that no women would ever have to live without the benefits of something so critical simply because of a lack of time. 

As a busy mom of three, Mary Corwin, Kris’s best friend, completely related to this issue and was equally passionate about being a part of the solution.  She joined the team and together they drive the company forward hoping to create a portfolio of products to make self-care a fool proof part of every busy modern woman’s life.